Somewhere between my hours spent reading comparison posts and watching dupes videos, I’ve started thinking about a blog post where I would give my opinion about High End and Drugstore makeup or skincare -beauty in general- not because my opinion matters -it doesn’t-, but rather because it slightly differs from what I usually read and hear.

I’ve always felt uncomfortable with the customers -myself included- who drive a wedge between High end and Drugstore, it seems to me that the brands don’t do it, the marketing behind a drugstore item is as elaborate as a fancy, high end beauty product. Yet, we are always surprised to find out that a high end mascara does nothing compared to its drugstore alternative, which automatically becomes a beauty hero for winning the High end/Drugstore competition. Comparison is more than welcomed when it comes to beauty products -my latest post is full of it-, but the prices, in my opinion, should play no part in this process. Just because, if we really think about it, expecting more from a high end item means that we expect less from a drugstore item, and I don’t believe any of us buy a foundation, a moisturizer or even a nail polish thinking we will be happy if it is just so-so.

Indeed, over the last year, I’ve forced myself to not expect more from a Dior, Chanel and other high end crushes numbers, except for one thing: a better experience. A little piece of luxury, a sturdy packaging, and the fancy feeling when applying/using it, that is all. Makeup was easy, I had a little bit more prejudice against drugstore skincare, specifically when it comes to my beloved beautiful consistencies, but brands such as Nip+fab and La Roche-Posay have proven me wrong. More importantly, it evens out the wallets: the small wallets aren’t missing out on good quality makeup or skincare and the bigger wallets don’t necessarily have the best skincare regime or the most beautiful makeup face.

Not too sure about how interesting this post actually is, but I believe it will work as a great reminder for me as I will forever be guilty of writing sentences such as ‘I cannot believe how good it is, especially considering the price’, but, at the same time, I will do my best to apply the reflections above to my reviews and posts, and to think of a beauty item as a unique piece rather than something which automatically belongs to the Drugstore or High End field.


  • Yiotou_La

    I haven’t tried any high end skincare products, I wish my budget would allow me to try some but I know I would have high expectations for a product, I would want to see some ‘miracle’ results to justify the price tag. I believe that every product we use can bring us results if it is used correctly and regularly. Happy Saturday lovely!! x


    • Yes, I believe it is important to realize that a high end product doesn’t necessarily means miracle or outstanding results before purchasing one! Hope you’re having a great weekend!

  • I don’t usually shop high end because I can normally find everything I need in drugstore shops. The most high end product I probably own is Estee Lauder’s Double Wear, and I only wear it for special occasions because it’s so expensive! Whereas Maybelline’s Fit Me Matte is basically the same foundation, just £20 cheaper – there’s always a dupe, haha!

    Anika |

    • I do like to only use some high end products on special occasions as well!

  • I agree. When buying High-End, we buy the luxury feeling, the brand, the je-ne-sais-quoi that comes with holding a Chanel item. And of course, especially when it come to skincare, the ingredients are there to use. I enjoy a lot of drugstore skincare and in my experience there are low quality items in all price ranges. I do find some drugstore brands though have a huge amount of low quality items, which is why I don´t really check them out anymore.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • Yes, you’re definitely right, some drugstore brands really have a bad reputation in my book, so I tend to always go for the brands I know and love, but again if I’m honest, I also know a couple of high end brands which often leave me quite disappointed as well!

  • I agree with you on a lot of points especially on the part where buying high end is actually buying an experience, holding a pice of luxury in our hands. I am planning to revisit drugstore again soon, especially the mascaras.

    Shireen⎜Reflection of SanityBurberry Beauty Giveaway

  • I think it can swing in roundabouts and really depends on certain factors : i.e. age, skin etc.. I think with makeup, its a lot easier to find good products from the drugstore. Skincare not so much – especially for mature skin. More expensive ingredients are needed as they have to work harder. Also with High-end, there are counters to manage and staff to pay to sell and demonstrate products, plus samples, which all plays a huge part in that shopping experience.


    • That is a very valuable point, you do get a better customer service when you shop for high end skincare or makeup! Thank you for your lovely (and very interesting) comment!

  • I think we’re all guilty of getting wrapped up in expectations based on price or brand but I’ve learned the hard way that a high price tag doesn’t automatically equal high quality! xx


  • That is a good reminder and it’s because of that I try to limit my high end expenditure because I only really want to buy products that are unique or especially appealing to me because otherwise there is a strong chance I could find something similar at the drugstore. Thanks for sharing your thoughts, hope you have a great week xxx

    ALittleKiran | Bloglovin

  • Violette

    I love high end products because I feel like they are good quality but I also do love the Drugstore ones, they sometimes are better than the high end ones! Thank you for sharing!

  • The most high end makeup items I’ve tried is eye shadow and I’ve found some very affordable brands that I love as well. If a product works for you, that’s all that matters.

    Jennifer | Mrs Q Beauty

  • Mariann Yip

    There’s definitely drugstore products that I love more than high end products. That’s why you have to go on the hunt and compare the actual products and not the name brand!