Rather surprisingly, a natural, fresh face is a much trickier makeup to achieve than a full-on, heavy one. Like a flawless base or some bronzy cheeks, it is easy to overdo the brows, and with a simple switch of lighting, they can move from very feathery to very strong and harsh. A few months ago, I’ve started to observe mine at the beginning and at the end of the day, under natural and artificial lights, in real life and in photographs. Needless to say, I have learned a lot and made quite a lot of changes out of it.


Powders were the very first formula I’ve trusted for my brows, it is fairly invisible and even a heavy hand can make a natural look out of it. At the end of the day, however, it tends to sit funny on my skin and look, well… flat: it draws attention to the skin behind the hair rather than the brows themselves and cancel the little amount of texture I originally had. I will never cut powder off completely -more on that later-, but using a wax as a base allows me to define the brows and keep, if not add, some texture thanks to its shiny finish.


I could easily compare the search for the perfect brow shade to the hunt for the perfect foundation match: it is painful and it is all about trying. When it comes to my brows, however, I have 3 different shades to take into consideration: my brows’ overall tones, my hair colour and the undertones I would like to add to all of that. As a base, I always use the wax of the L’Oréal Brow Artist Genius Kit in Light to Medium, a simple taupe shade which isn’t too warm or too cool. When my hair is freshly done, I would use the powder from the same kit -love the brush and spoolie which come with it as well- or my Mac Omega Matte Eye Shadow on the areas which need extra precision. On the other hand, when my venitian blond hair starts picking through, I need to introduce warmer tones into the mix: this is when I reach for my Viseart 01 Neutral Matte Eyeshadow Palette. This palette is extremely versatile and if I personally often use the 3 shades photographed here in my brows, I believe there is at least 3 other shades which could be used to match darker hair.


As much as I loved brow gels, I’ve always found them extremely uncomfortable, and sometimes, noticeable! There is no denying, however, that my brows were always an untidy mess at the end of the day, and if a brow gel is the unique way to successfully set them in place, it is also incredible at offering some dimension to them -the secret to natural looking brows-. The L’Oréal Brow Artist Plumper in Transparent is the best one I have tried so far. Almost like a mascara, it was a little bit too runny to begin with, but its sticky side has started to appear after a few weeks of use and it now works hand in hand with the tiny wand to gently but efficiently set the brows in place whilst offering them a fuller appearance.


  • Finding the right shade is really tricky for me. I need a cool, ashy tone, but most of the ones I find are too dark, and the lighter ones are too warm and look orange.

    Linda, Libra, Loca: Beauty, Baby and Backpacking

    • It is, isn’t it? And I definitely agree with you, I believe this L’Oréal Palette will be a little too dark for you unfortunately, but Omega is a little bit lighter so I definitely recommend you to check it out!

  • I’m currently using Zoeva products for my brows, I find that they have the perfect ashy cool tones for me 🙂

  • I’m currently loving my YSL powder palette but really like Gimme Brow for a quick fix xx


  • Yes, this can be so tricky! I’m about to try some eyebrow products and this info is really helpful.

  • This post comes at the right time! I think my beloved brow pow from the balm is gonna end soon and I just had to throw away a maybelline brow gel I used for ages, so it’s time to try new products! I was thinking of buying the Benefit Gimme Brows in the mini size Sephora has, but I need to check out this L’Oréal Gel!!

    Caterina |

    • I’m glad it did! Definitely check out the L’Oréal Brow Artist Plumper then, I haven’t tried the Benefit Gimme Brows myself, but I have a friend who prefers the L’Oréal one to it, plus it’s more affordable!

  • I swear eyebrows are the trickiest to get right and after drawing mine on everyday, I still mess them up! I use brow mascara then fill in by either powder or pencil after depending on how thick or natural I want them to look.

    Shireen⎜Reflection of Sanity

    • I couldn’t agree more, it’s almost like foundation in a way, no matter how many times you get it right, there is always that annoying day where it looks cakey or blotchy! It is really interesting to use brow gel before filling in the brows, I will try it!

  • I much prefer natural looking brows. I used the dark shade of the L’Oreal brow mascara and I remember liking the little wand. xxx

    • So do I! I really like the wand as well, it’s the perfect wand for thin brows like mine!